Product Marketing Manager, Ads

Location: San Mateo, California, United States; hybrid with onsite presence Tuesday through Thursday and optional presence Monday and Friday.

Company

Roblox operates a 3D immersive digital experiences platform where a global community of developers and creators build interactive experiences.

What you will do

• Lead launches and go-to-market strategy for advertiser-facing Ads products and policies.
• Define product narratives, messaging, positioning, and content for brands and agencies.
• Drive awareness, adoption, activation, and scaled self-serve use of Ads Manager, targeting, campaign creation, and measurement tools.
• Create advertiser and agency education, enablement, sales tools, and demand-generation programs.
• Analyze marketing campaigns, product adoption, and advertiser engagement to recommend optimizations.
• Collaborate with Product, Engineering, Sales, Brand Partnerships, Communications, Events, and Creative teams.

Requirements

• 6+ years of product marketing experience with a global technology or advertising platform.
• Experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces is preferred.
• Strong experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams.
• Experience with messaging, positioning, content strategy, omnichannel marketing, and demand generation.
• Ability to lead cross-functional alignment, influence stakeholders and executives, and present at all organizational levels.
• For this United States-based role, candidates must have suitable United States work authorization; future H-1B sponsorship may not be supported.

Culture & Benefits

• Collaborative environment involving Product, Engineering, Sales, Marketing, Communications, Events, and Creative teams.
• Focus on customer insight, advertiser value, product adoption, and building safer, more civil shared experiences.
• Full-time employees are eligible for equity compensation and company benefits.
• Equal employment opportunities and reasonable recruiting accommodations are provided.