AVP Growth Marketing (Healthcare)

TL;DR

AVP Growth Marketing (Healthcare/Biotech): Leading commercial growth strategy by developing integrated marketing programs to accelerate demand generation and revenue growth with an accent on ABM, digital marketing, and marketing attribution. Focus on optimizing the customer journey, scaling acquisition strategies, and driving measurable pipeline growth through data-driven decisions.

Location: Remote (Must be based in the United States)

Company

hirify.global is a leading provider of genetic testing and diagnostics services.

What you will do

• Develop and execute commercial growth strategies aligned with corporate revenue goals and business priorities.
• Lead integrated demand generation across digital channels, email, paid media, and customer engagement initiatives.
• Drive Account-Based Marketing (ABM) strategies for enterprise and strategic accounts in partnership with Sales.
• Oversee strategy and ROI for commercial events, webinars, and field marketing activities.
• Establish marketing attribution models and performance frameworks to track marketing's contribution to revenue.
• Lead and develop high-performing teams across growth marketing, commercial events, and social media activation.

Requirements

• Must be based in the United States.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, or life sciences.
• 5+ years leading integrated commercial marketing organizations.
• Proven success in building demand generation, ABM, and digital marketing programs.
• Proficiency with Salesforce, Pardot/Marketing Cloud, Demandbase, and Tableau.

Nice to have

• MBA or advanced degree.

Culture & Benefits

• Fully remote work arrangement.
• Inclusive and diverse workplace culture committed to equal opportunity.
• Opportunity to lead a high-impact commercial organization with significant budget responsibility.