Segment Marketing Lead (Healthcare)

TL;DR

Segment Marketing Lead (Healthcare): Leading the marketing strategy and performance for the Nurse Practitioner audience to drive growth across the customer journey with an accent on B2C growth, multi-channel acquisition, and lifecycle marketing. Focus on translating customer insights into scalable positioning, managing integrated full-funnel plans, and developing a team of marketing professionals.

Location: Remote (US)

Company

hirify.global provides professional education and workforce solutions for nurses and other healthcare learners to help them maintain credentials and grow their careers.

What you will do

• Own and evolve the marketing strategy for the Nurse Practitioner segment across awareness, acquisition, and retention.
• Develop deep audience understanding through customer research, market trends, and performance data.
• Translate insights into positioning, messaging, and lifecycle programs to support measurable growth.
• Lead integrated full-funnel plans across paid search, social, CRM, SEO, and direct mail.
• Analyze acquisition, conversion, and ROI data to prioritize opportunities and guide testing.
• Manage and develop a team of marketing managers and coordinators while aligning with cross-functional partners.

Requirements

• 7+ years of B2C marketing experience leading integrated multi-channel growth programs.
• Proven track record of owning strategy for a specific customer segment with accountability for results.
• Strong understanding of digital acquisition and lifecycle marketing.
• Ability to use funnel data and financial metrics to make investment decisions.
• Experience managing people and setting clear accountability in a matrixed environment.
• Bachelor's degree in marketing, business, healthcare administration, or equivalent experience.

Nice to have

• Experience in healthcare, education, professional certification, or other regulated industries.
• Familiarity with Google Ads, Meta Ads, CRM automation, and web analytics tools.

Culture & Benefits

• Opportunity to own a defined customer audience and see direct impact on acquisition and retention outcomes.
• Collaborative environment partnering with experts across Product, Brand, Analytics, and Creative teams.
• Culture based on values of Love, Joy, Boldness, Teamwork, and Curiosity.
• Direct contribution to supporting healthcare professionals in their career development.