Growth Marketing Director (APAC)

TL;DR

Growth Marketing Director (APAC): Leading and scaling growth marketing efforts across the APAC region to drive pipeline creation and revenue growth with an accent on full-funnel integrated campaigns and B2B go-to-market strategy. Focus on adapting global growth strategies to regional market nuances, optimizing ARR/NRR/GRR, and leveraging AI for marketing efficiency.

Location: Hybrid: Must be based in Kuala Lumpur, Malaysia (physically present in the office at least 2 days per week)

Company

Global leader in analytics, insights, and proprietary data across the energy and natural resources landscape.

What you will do

• Own and execute the growth marketing strategy for APAC, aligning regional plans with commercial revenue goals.
• Lead integrated, full-funnel campaigns across digital channels, events, ABM, content syndication, and paid media.
• Drive measurable pipeline creation and revenue growth, focusing on ARR, NRR, and GRR.
• Collaborate with regional sales, global vertical marketing teams, and senior leadership to orchestrate GTM transformation.
• Manage regional marketing budgets and agency relationships to ensure ROI-positive performance.
• Leverage marketing automation and CRM tools (Salesforce, Pardot) and AI to optimize campaign journeys.

Requirements

• Extensive B2B marketing experience in a regional or global growth, demand generation, or performance marketing leadership role.
• Proven experience operating in or leading marketing for the APAC region.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Deep familiarity with marketing analytics and automation platforms such as Salesforce and Pardot.
• Experience adopting AI and leveraging intent data (e.g., Bombora, 6sense) for pipeline progression.
• Ability to influence senior stakeholders across different time zones and cultures in a matrixed organization.

Nice to have

• Knowledge of energy, natural resources, or related B2B data and analytics markets.
• Experience scaling marketing within high-growth SaaS companies.
• Specialized expertise in Account-Based Marketing (ABM) tools.

Culture & Benefits

• Hybrid work model fostering a collaborative environment.
• Flexible working arrangements considered to accommodate global time zones.
• Inclusive culture based on trust, curiosity, and customer commitment.
• Opportunity to act as a change agent in a high-growth environment under private equity ownership.