Demand Generation & Partner Marketing Director (AdTech)

TL;DR

Demand Generation & Partner Marketing Director (AdTech): Developing and executing demand generation and partner marketing strategies to drive pipeline growth in the digital advertising ecosystem with an accent on account-based marketing (ABM), strategic partnerships, and multi-channel lead generation. Focus on operationalizing partner marketing programs, designing automated nurture workflows, and optimizing attribution reporting.

Location: Remote (Global)

Company

hirify.global provides advanced identity services for the digital advertising market, enabling addressable and measurable advertising while respecting user privacy.

What you will do

• Set and own the demand generation and partner marketing strategy to translate growth goals into program priorities.
• Design and deploy multi-channel lead generation campaigns, including inbound, outbound, and ABM, to engage priority accounts.
• Manage budget planning for sponsorships, events, and demand generation programs.
• Drive co-marketing, activation campaigns, and thought leadership in collaboration with the Partnerships team.
• Own demand gen reporting, focusing on KPIs, CRM data accuracy, and attribution.
• Evaluate and execute sponsorship and event opportunities to maximize target audience engagement.

Requirements

• 7+ years of experience in demand generation, ABM, or B2B marketing.
• Hands-on experience with CRM systems and building automated email/nurture workflows.
• Proven track record of partnering with Sales and Sales Ops on account targeting and pipeline reporting.
• Strong messaging and positioning skills to translate product value into account-specific narratives.
• Experience designing and operationalizing partner or channel marketing programs.
• Strong project management and cross-functional collaboration skills.

Nice to have

• Deep understanding of the ad tech industry.
• Experience marketing specifically to advertisers and brands.

Culture & Benefits

• Remote-first working policy allowing work from various locations and time zones indefinitely.
• Competitive compensation package including stock options.
• WeWork membership for flexible workspace options.
• Regular global offsites to foster team bonding and face-to-face collaboration.
• Inclusive, international, and multicultural team environment.