Director, Paid Social Media (Ecommerce)

Location: Boston, MA, United States

Salary: $186,500–$297,500 per year

Company

hirify.global is an ecommerce and retail company focused on pet products, services, care, and guidance for pet parents and partners.

What you will do

• Lead full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms.
• Own paid social investment strategy, budget allocation, scaling criteria, efficiency guardrails, and testing priorities.
• Build the operating model for campaign architecture, audience strategy, bidding, creative testing, signal quality, reporting, and optimization.
• Partner with creative, brand, influencer, marketing science, finance, product, martech, merchandising, agency, and platform teams.
• Improve demand generation, purchase intent, customer acquisition, CAC, revenue, LTV, and contribution profit.
• Lead, coach, and develop digital marketing managers, platform channel leads, and agency partners.

Requirements

• 12+ years of experience in paid social, performance marketing, growth marketing, or digital media.
• 5+ years of people leadership experience, including hiring, coaching, performance management, and team development.
• Deep expertise in paid social and video platforms, campaign architecture, audience strategy, bidding, optimization, creative testing, event tracking, automation, and reporting.
• Experience scaling full-funnel paid social programs and managing significant media budgets against revenue, CAC, ROAS, LTV, incrementality, and profit goals.
• Experience with AI-enabled creative analytics, automated variation testing, modular creative systems, or large-scale content experimentation.
• Experience in ecommerce, retail, marketplaces, subscriptions, or high-velocity consumer growth, plus strong executive communication skills.

Nice to have

• Experience with pixel/CAPI, event quality, privacy-safe measurement, audience signals, and automated bidding governance.
• Experience with creator-led paid media, Spark Ads, whitelisting or allowlisting, affiliate creator amplification, or influencer-to-paid social workflows.
• Passion for pets, culture-first creative, and measurable paid social growth.

Culture & Benefits

• Inclusive culture supporting diverse perspectives and employee resource groups.
• Medical, dental, vision, wellness, disability, life, and other insurance benefits.
• 401(k), equity grants, and potential annual bonus eligibility for qualifying positions.
• Unlimited PTO for exempt salary team members, six paid holidays, and eligible paid sick and family leave.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, employee assistance, and pet-related discounts.