Paid Social Marketing Manager

Location: Hybrid in Seattle, with work from the Downtown Seattle office on Mondays and Thursdays; candidates must be based in the Greater Seattle Area or willing to relocate to the United States.

Salary: $129,139–$171,755 per year in the Greater Seattle Area

Company

hirify.global is a technology marketplace connecting pet parents with trusted pet care across the U.S., Canada, Europe, and Australia, with a focus on safe, personalized pet experiences.

What you will do

• Lead paid media strategy and customer acquisition and awareness goals across the US, Canada, UK, and emerging EU markets.
• Plan, build, and optimize full-funnel campaigns across Meta, TikTok, Reddit, Snapchat, Twitch, and other emerging platforms.
• Manage budget pacing, audience strategy, creative testing, organic content boosting, and shared campaign calendars with Brand Social and influencer teams.
• Translate CAC, ROAS, LTV, reach, impressions, and engagement metrics into recommendations for senior leadership.
• Run geo-uplift studies and MMM holdouts with Marketing Analytics to measure incremental customer acquisition.
• Manage paid social agency relationships and coordinate with Brand, Influencer, PR, and Marketing Data Science teams.

Requirements

• 8+ years of experience managing paid social budgets of $5M or more across Meta, Reddit, Snapchat, and TikTok.
• Experience balancing direct-response and upper-funnel brand metrics across the US and international markets, including Canada, the UK, and the EU.
• Experience with ecommerce or marketplace brands and fluency in ROAS, CAC, LTV, CPM, awareness, and consideration metrics.
• Hands-on experience with geo-uplift testing, MMM analysis, agency management, RFPs, and senior stakeholder presentations.
• Bachelor’s degree required; equivalent experience accepted. Experience with influencer marketing, paid partnerships, whitelisting, usage rights, FTC disclosures, Python, SaaS tools, or AI-driven automation is required or expected based on the role scope.
• Must work from the Greater Seattle Area or relocate there for the hybrid office schedule.

Nice to have

• Experience with pet or on-demand marketplace brands.
• Personal experience with pets.

Culture & Benefits

• Full-time employment with competitive compensation, benefits, and a 401(k) match.
• Long-term incentive plan with a company performance-based cash payout.
• Flexible PTO, medical, dental, vision, and commuter benefits.
• Pet benefits, including up to $1,000 toward adopting a first dog or cat.
• Dog-friendly workplace, stocked fridges, monthly catered lunches, and regular in-person and virtual team activities.