Senior CRM & Lifecycle Marketing Manager

Location: Monroe, Michigan, United States. Primarily a professional office and virtual-collaboration environment; travel of up to 15% is required.

Company

hirify.global is a large consumer furniture company focused on comfort products, retail, ecommerce, and digital commerce.

What you will do

• Lead enterprise CRM and lifecycle marketing strategy across corporate-owned retail, hirify.global.com, DTC commerce, and owned customer communication channels.
• Own email, SMS, direct mail, triggered messaging, database marketing, segmentation, personalization, testing, and optimization.
• Design and scale customer journeys covering acquisition, lead nurture, cart and browse recovery, purchase, post-purchase education, loyalty, cross-sell, repeat purchase, and win-back.
• Translate business needs into requirements for ESP modernization, SMS enablement, journey orchestration, customer identity, consent, data integrations, and personalization.
• Manage CRM budgets, agencies, vendors, technology partners, and one direct report while collaborating with Marketing, Retail, Ecommerce, Finance, Analytics, Technology, and senior leadership.
• Own CRM KPIs, reporting, performance optimization, and recommendations supporting store traffic, ecommerce conversion, customer lifetime value, repeat purchase, and same-store sales.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, Digital Commerce, Information Systems, or a related field, with 8–10 years of experience or equivalent professional experience.
• At least 5 years of experience leading people, agencies, vendors, or complex cross-functional workstreams.
• Strong knowledge of email, SMS, direct mail, triggered journeys, segmentation, personalization, testing, campaign measurement, CRM platforms, ESPs, and marketing automation.
• Experience managing budgets, vendors, campaign timelines, production, quality assurance, privacy, consent, deliverability, CAN-SPAM, TCPA, and data governance.
• Ability to lead cross-functional initiatives, interpret performance data, and communicate recommendations to executives.
• Ability to work in the Monroe, Michigan office environment and travel up to 15%.

Nice to have

• Experience in retail, furniture, home, consumer durables, ecommerce, DTC, omnichannel retail, or high-consideration purchase categories.
• Experience with corporate-owned stores, local-market marketing, store openings, acquisitions, loyalty, ESP migration, SMS programs, customer data platforms, or journey orchestration.
• Experience with Salesforce Marketing Cloud, Adobe Campaign, Braze, Klaviyo, Oracle Eloqua, Microsoft Dynamics, HubSpot, or similar CRM platforms.
• Experience with Adobe Analytics, Google Analytics, Power BI, Tableau, SQL-based reporting, or CDP audience tools.
• Advanced degree or relevant certification.

Culture & Benefits

• Inclusive work environment centered on employee contribution, collaboration, and innovation.
• Medical, vision, dental, and basic life insurance for US employees and their families.
• 401(k) retirement plan with company match of up to 6%.
• Paid holidays, vacation, and personal or state-mandated sick time.
• Professional office and virtual-collaboration environment with reasonable workplace accommodations available.