Demand Generation & Lifecycle Marketing Manager (AI)

Location: San Francisco, United States

Salary: $90,000–$150,000 USD per year, plus potential bonus, equity, and/or commission.

Company

Nscale is building a sovereign AI cloud platform and operates as a fast-growing technology startup focused on enterprise adoption and engagement.

What you will do

• Own account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from segmentation and buying-committee mapping through messaging, channel selection, execution, and follow-up.
• Launch and optimize integrated campaigns across email, paid media, content syndication, webinars, curated events, outbound support, and retargeting.
• Build nurture journeys and define engagement signals, campaign logic, scoring, routing, and follow-up rules.
• Work with Sales, Product Marketing, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, and Global Events to bring campaigns to market.
• Use AI, martech, campaign data, and sales feedback to analyze performance and create repeatable playbooks.

Requirements

• 5+ years of experience in B2B ABM, demand generation, lifecycle, campaign, or growth marketing.
• Hands-on experience building enterprise account-based programs from scratch and generating pipeline without an existing playbook.
• Experience with segmentation, buying committees, messaging, channel orchestration, sales alignment, nurture, and measurement.
• Practical experience with nurture flows, email, webinars, event-led campaigns, content syndication, or paid campaigns.
• Technical product marketing background, ideally in cloud, infrastructure, SaaS, AI, or developer tools, with experience targeting engineering, IT, data, or infrastructure teams.
• Fluency in marketing automation and CRM, particularly HubSpot, plus strong analytical, project management, and writing skills.

Culture & Benefits

• Collaborative, supportive, and innovative working environment.
• Flexible workplace with autonomy to shape the working day.
• Competitive base salary package with equity and bonus opportunities.
• Medical, dental, and vision benefits, flexible paid time off, parental leave, and retirement plan participation may be available.
• Career progression support with opportunities to lead, experiment, and own impact.