Director of Marketing (AI, Home Services)

Location: Lehi, Utah; required to work in the office 5 days per week

Company

hirify.global develops AI employees that help local businesses capture and convert customer conversations into revenue.

What you will do

• Set and execute the integrated marketing strategy for the Home Services vertical.
• Own monthly revenue, pipeline, efficiency targets, channel mix, budget allocation, communications, and demand content.
• Track funnel performance and lead gap-planning when targets fall behind.
• Lead and coach a lean team across events, partner marketing, webinars, media, lifecycle, and content marketing.
• Collaborate with centralized experts across digital channels, AEO/SEO, web, product marketing, sales, customer success, finance, and revenue operations.
• Build AI-first marketing workflows and agents while reporting performance and recommendations to leadership.

Requirements

• Track record leading integrated demand generation or marketing functions with revenue, budget, and ROI accountability.
• Hands-on experience across trade shows, field or partner marketing, lifecycle, webinars, content, digital, and ABM.
• Strong analytical, full-funnel measurement, project management, and decision-making skills.
• High ownership, bias to action, performance focus, and ability to operate in ambiguity and rapid change.
• Excellent communication, coaching, collaboration, and cross-functional leadership skills.
• Heavy use of AI for building marketing workflows and agents, with demonstrable examples.

Nice to have

• Experience marketing to SMBs, local businesses, or AI products.
• Familiarity with home-services trades such as HVAC, plumbing, electrical, roofing, pest control, or landscaping.

Culture & Benefits

• Open and transparent culture with opportunities for growth and impact.
• Life insurance, long- and short-term disability coverage, and paid maternity and paternity leave.
• Fertility benefits and generous vacation time, including three four-day summer holiday weekends.
• Medical, dental, vision, and 401(k) benefits.
• Onsite Utah headquarters gym with professional coaches, classes, and a subsidized childcare center.