Associate Consumer Marketing Manager (Personalization)

Location: hirify.global Pizza LLC-WHQ, 30 Frank Lloyd Wright Dr, Ann Arbor, Michigan, USA

Company

Domino’s is a global pizza and quick-service restaurant company operating more than 22,300 stores across 90+ markets.

What you will do

• Define and execute the personalization roadmap with Data Sciences, Data Management, Journey Management, and eCommerce teams.
• Identify and prioritize dynamic personalized experiences across eCommerce, mobile, digital media, email, SMS, and push notification channels.
• Partner with Data Sciences to use propensity scores and customer lifetime value predictions in marketing strategies and activations.
• Build cross-functional project plans, milestones, dependencies, and deadlines for personalization features.
• Monitor project performance and customer sales impact while coordinating with Marketing, IT, Legal, and other functions.
• Ensure dynamic offers and pricing remain within appropriate guardrails while maximizing consumer value and franchisee margin.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of experience developing CRM digital experiences at scale.
• Experience with CRM systems, online marketing tools, and marketing automation tools.
• Strong project management, leadership, written communication, and verbal communication skills.
• Ability to translate data and insights into effective marketing activation plans and adapt quickly.

Nice to have

• Digital UX experience in the QSR or retail eCommerce industry.
• Experience activating machine-learning models such as Lifetime Value and Next Best Action in customer-facing experiences.

Culture & Benefits

• Paid holidays and vacation.
• Medical, dental, and vision benefits starting on the first day of employment.
• No-cost mental health, fitness, nutrition, and wellness programs.
• Childcare tuition discounts, fertility benefits, and adoption assistance.
• 401(k) matching contributions, company bonus, and a 15% discount on the purchase price of company stock.