Creative Strategist

TL;DR

Creative Strategist (Paid Social): Lead the strategy behind paid creative that drives hirify.global’s growth across Meta, YouTube, TikTok, and emerging platforms, with an accent on creative testing, offer positioning, and performance iteration. Focus on building a high-volume pipeline of ad concepts and VSL iterations, solving why people stop scrolling, and using data to continuously improve hooks, messaging, and conversion outcomes.

Location: Remote (United States)

Salary: $65,000 - $95,000

Company

hirify.global provides personalized nutrition and workout programming with coaching and a mobile app for women’s fitness and empowerment.

What you will do

• Own the pipeline of new ad concepts, VSLs, and creative iterations to maintain a steady flow of winning assets.
• Develop hooks, concepts, angles, and messaging to improve click-through rate, conversion rate, and ROAS.
• Translate each hirify.global offer and assessment into creative designed to move prospects through the customer journey.
• Create creative briefs that communicate strategy and testing direction, not just deliverables.
• Partner with media buying, CRO, copywriting, brand, and editors to shape final creative and improve performance.
• Build systems for high-volume creative production and continuously leverage testimonials, UGC, and customer stories.

Requirements

• 5+ years creating high-performing paid social creative for Meta, TikTok, YouTube, or similar platforms.
• Proven experience building direct-response ads that drive measurable business results.
• Deep understanding of consumer psychology, offer positioning, and conversion principles.
• Experience working closely with editors and creative teams.
• Strong understanding of creative testing frameworks and iteration based on data.
• Excellent communication skills to clearly articulate strategy and creative direction.

Culture & Benefits

• Remote work with a United States location requirement.
• Fast-paced, high-accountability environment focused on winning creative.
• Collaboration several times a week with media buyers, copywriters, editors, and brand leaders.
• Emphasis on testing, learning from data, and rapid iteration over opinions.