TV, Video, Audio & Display Strategist (Marketing)

TL;DR

TV, Video, Audio & Display Strategist (Marketing): Planning and optimizing full-funnel media programs across CTV, OTT, and programmatic channels with an accent on data-driven decision-making and incrementality measurement. Focus on scaling growth, eliminating media waste, and leveraging proprietary insights to drive revenue and customer lifetime value.

Location: Must be based in the USA

Salary: $81,000–$95,000

Company

hirify.global is a large independent full-funnel marketing agency managing billions in digital media spend, focused on uniting media and measurement to drive growth.

What you will do

• Develop and execute full-funnel TVAD plans across CTV, OTT, online video, audio, and programmatic display.
• Lead day-to-day client strategy, presenting growth-focused updates and QBRs.
• Design and implement incrementality tests, A/B testing, and forecasting models.
• Collaborate with cross-functional teams including Creative, Econometrics, and channel leads.
• Utilize proprietary Bliss Point insights to optimize budgets, inventory, and audience targeting.
• Identify and remove sources of media waste to improve CAC and ROAS.

Requirements

• Must be based in the USA
• 5–7 years of experience managing TV, video, audio, or display media at scale.
• Strong technical proficiency with DSPs, ad platforms, and verification tools.
• Advanced data skills including Excel/Sheets and familiarity with SQL.
• Proven ability to connect media performance to business outcomes like revenue and LTV.
• Strong communication skills for client-ready storytelling and expectation setting.

Nice to have

• Experience with GA4 and platform-specific analytics.
• Background in analytical roles such as finance or consulting with media exposure.

Culture & Benefits

• Fully remote work environment with unlimited PTO and 20 paid holidays.
• Comprehensive healthcare including medical, dental, vision, and mental health support.
• 401(k) retirement plan with up to 4% company match.
• Generous parental leave policy for birthing and non-birthing parents.
• Access to on-demand learning, mentorship, and leadership development programs.