Director, DTC Growth and Web Experience (eCommerce)

TL;DR

Director, DTC Growth and Web Experience (eCommerce): Implementing the global eCommerce strategy to accelerate DTC growth and optimize the customer journey with an accent on conversion strategy and user experience. Focus on designing the global DTC site roadmap, scaling high-velocity experimentation, and executing personalization programs to drive revenue and LTV.

Location: Must be based in the US or Canada

Salary: $156,000 – $231,000 USD / $180,000 – $214,000 CAD

Company

hirify.global is a remote-first company providing location-sharing and safety services for families through its mobile app and Tile tracking devices.

What you will do

• Develop and implement a global eCommerce strategy across digital channels, balancing revenue, MAU, and LTV goals.
• Own the end-to-end DTC experience roadmap based on consumer insights, behavioral data, and usability research.
• Lead the global experimentation program, including A/B testing standards and managing a live test backlog.
• Execute a personalization strategy to improve conversion rates (CVR) and engagement across various user segments.
• Analyze website performance to identify friction and abandonment, collaborating with Digital Product to resolve gaps.
• Define technology requirements for the web stack and champion platform investments and vendor relationships.

Requirements

• 8+ years of experience in eCommerce at a fast-paced consumer brand, with 3+ years in senior leadership owning revenue targets.
• Proven track record of running high-velocity A/B and multivariate experimentation programs at scale.
• Strong analytical foundation with the ability to build financial models and translate metrics into strategic narratives.
• Deep experience owning the end-to-end DTC customer journey, including funnel optimization and web subscription conversion.
• Ability to drive cross-functional alignment across Product, Engineering, UX/UI, Analytics, and Marketing.
• Must be based in the US or Canada.

Nice to have

• Experience within a hardware + subscription business model.
• Proficiency with experimentation platforms (e.g., Statsig), CMS (e.g., Contentful), and analytics tools (GA4, Amplitude).
• Experience with global eCommerce localization for North America, EMEA, LATAM, and APAC markets.

Culture & Benefits

• Remote-first work environment with equipment and reimbursement support.
• Comprehensive medical, dental, and vision insurance (100% paid for US employees).
• 401(k) matching program for US employees and RRSP with DPSP for Canadian employees.
• Flexible PTO and synchronized company-wide shutdowns during winter and summer.
• Free hirify.global Platinum Membership and Tile products.

Hiring process

• Interview stages may include demonstrating proficiency with AI tools or completing exercises without AI assistance.