Principal Web Strategy & Digital Experience Lead (AI)

TL;DR

Principal Web Strategy & Digital Experience Lead (AI): Leading the strategy for complex, global web experiences and feature launches with an accent on user journey optimization, information architecture, and data-driven roadmapping. Focus on integrating AI for personalization, scaling content operations, and aligning technical realities with executive business priorities.

Location: Remote (Must be based in the USA)

Salary: $105,000 – $115,000/yr

Company

Technology solutions firm that bridges the gap between strategy and execution, helping organizations unlock value from existing assets through cutting-edge technology.

What you will do

• Own end-to-end web strategy for major product, portfolio, and feature launches.
• Establish the vision, success metrics, operating model, and prioritized roadmaps for web initiatives.
• Translate customer behavior and performance data into recommendations for product positioning and investment.
• Coordinate cross-functional workstreams across design, engineering, analytics, SEO, and ecommerce.
• Identify and implement AI opportunities for personalization, recommendations, and workflow acceleration.
• Lead creative agencies and technical vendors through outcome-based statements of work.

Requirements

• 10+ years of experience in web strategy, digital product management, or ecommerce.
• Deep understanding of information architecture, customer journeys, funnels, and conversion.
• Proven experience leading A/B and multivariate testing programs.
• Ability to influence senior executives through concise, decision-oriented storytelling.
• Ability to work standard business hours aligned with the Pacific time zone.
• Must be based in the USA.

Nice to have

• Experience supporting direct-to-consumer (DTC) digital experiences.
• Knowledge of SEO, AEO, structured data, and schema strategies.
• Experience managing web programs across numerous global markets and locales.
• Familiarity with right-to-left language requirements.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Financial benefits including a 401k program and Flexible Spending Account.
• Competitive PTO and Parental Leave offerings.
• Environment focused on solving unique business problems with diverse skillsets.
• Opportunities for professional growth and development.