Account Manager, DTC (Paid Media) (Marketing)

TL;DR

Account Manager, DTC (Paid Media) (Marketing): Managing a portfolio of enterprise DTC clients by owning the execution and optimization of paid media programs across SEM and Paid Social with an accent on performance tracking and strategic growth. Focus on translating performance data into actionable insights, managing budget pacing, and coordinating cross-functional teams to drive account scalability.

Location: Remote (Must be based in CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA)

Company

Blue Wheel helps brands navigate modern commerce through connected strategy and performance across marketplaces, retail media, social commerce, and owned channels.

What you will do

• Lead day-to-day management for enterprise DTC accounts, serving as the primary point of contact.
• Execute and optimize paid media strategies across SEM and Paid Social, including Google, Meta, and TikTok.
• Manage forecasting, budget planning, and performance pacing leveraging historical data and platform insights.
• Lead incrementality testing and structured experimentation to identify growth opportunities.
• Coordinate with internal Creative, Analytics, and Paid Media teams to ensure seamless campaign execution.
• Identify and surface upsell and expansion opportunities aligned with client business objectives.

Requirements

• 7–10 years of experience in paid media, digital marketing, or eCommerce account management.
• Deep understanding of performance marketing, SEM, and Paid Social execution.
• Proven ability to manage high-complexity enterprise DTC accounts independently.
• Strong analytical skills for forecasting, budget pacing, and data interpretation.
• Proficiency in Excel and PowerPoint/Canva.
• Must be based in one of the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA.

Culture & Benefits

• Opportunity to own meaningful, enterprise-level client accounts with significant impact.
• Deep exposure to large-scale SEM and Paid Social strategies.
• Professional growth path toward Account Director opportunities.
• Fast-paced, performance-driven agency environment.