Fashion Paid Advertising Strategist

TL;DR

Fashion Paid Advertising Strategist (Paid Media): Owning execution, performance, and growth of paid social and search campaigns for eCommerce and lead gen clients with an accent on direct response strategies, full-funnel optimization, and budget management. Focus on building A-Z campaigns across Meta, Google, LinkedIn, YouTube, Bing, leveraging data insights, AI tools, and delivering strategic recommendations to drive results.

Location: Remote from Colombia

Company

Tech-enabled growth marketing firm at the intersection of marketing, consulting, and data intelligence, offering services like SEO, paid media, content, PR, and proprietary platform nova for revenue growth and brand recognition.

What you will do

• Own full execution of performance marketing campaigns via paid social and native platforms including Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
• Build and produce campaigns A-Z, facilitate with specialists, lead optimizations for performance improvements
• Manage client budgets, provide strategic internal and client communication, weekly progress recaps with insights
• Conduct keyword research, ad copy development, bid optimizations, and routine campaign management
• Leverage data for reporting, storytelling, and recommendations; employ AI and Nova ecosystem for optimization

Requirements

• Proficiency in spoken and written English at an advanced level
• 2-3 years digital marketing experience, 1-2 years in agency setting
• Minimum 2 years Direct Response marketing in E-Commerce, Lead Gen or B2B; 2 years Meta Ads for direct response
• 2+ years hands-on Search Engine Marketing with campaign development, optimization, bid/keyword/ad copy
• Experience with Performance Max, Standard Shopping, YouTube Ads, Display, Local, Bing Ads
• Proficiency in Google/Microsoft Office Suite, Google Analytics; strong full-funnel marketing understanding

Nice to have

• Strong organizational, project management, communication, and interpersonal skills
• Self-motivated with strong work ethic, quick learner, interest in long-term growth

Culture & Benefits

• People-first culture valuing diversity, backgrounds, and experiences
• Autonomy, integrity, grit; hyper-focused on innovation, results, and client value
• Dynamic team of marketers, creatives, analysts, technologists challenging traditional planning
• Equal Opportunity Employer emphasizing inclusion and impact