Vice President, Demand Generation (Fintech)

TL;DR

Vice President, Demand Generation (Fintech): Overseeing strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion for P&C insurance SaaS solutions with an accent on marketing automation, CRM integration, and AI-driven lead optimization. Focus on managing the BDR team, aligning marketing efforts with sales priorities, and scaling pipeline performance across diverse customer segments.

Location: Must be legally authorized to work in the United States

Salary: $163,700 – $291,500 (based on location)

Company

hirify.global is a leading provider of intelligent SaaS solutions for the property and casualty insurance industry, enabling agile and evergreen operations.

What you will do

• Lead comprehensive lead generation strategies to attract and capture high-quality leads aligned with business objectives.
• Identify and integrate new marketing technologies, with a strong emphasis on AI, to enhance demand generation capabilities.
• Manage the BDR team to maintain a predictable pipeline, owning budget, resource allocation, and performance metrics.
• Collaborate cross-functionally with sales, product marketing, and partner teams to ensure cohesive messaging and efficient lead handoff.
• Monitor and optimize campaigns using data-driven insights to maximize ROI and campaign effectiveness.
• Map the customer journey to identify key touchpoints and ensure a seamless experience for prospects.

Requirements

• 10+ years of experience in B2B demand generation or growth marketing.
• 7+ years of experience managing and leading teams in fast-paced environments.
• Proven expertise with marketing automation systems (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• Must be legally authorized to work in the United States.
• Strong analytical skills with a results-driven mindset focused on pipeline growth and revenue attainment.

Nice to have

• Experience in the software or technology industry.
• Experience in the insurance market.
• Certifications in marketing automation or CRM platforms.

Culture & Benefits

• Flexible-First work environment allowing choice between office, home, or hybrid schedules.
• Comprehensive medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan with 6% employer match up to $12,000 annually.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• Paid holidays, vacation, and volunteer time.
• Inclusive culture focused on diversity, equity, and professional development.