Senior Associate, Marketing & Growth (Growth Marketing)

TL;DR

Senior Associate, Marketing & Growth (Growth Marketing): Leading audience growth and lifecycle marketing for the Essential events portfolio with an accent on attendee journeys and CRM strategy. Focus on building automated marketing journeys, optimizing paid acquisition channels, and increasing long-term audience engagement.

Location: Remote (Must be based in the United States)

Salary: $31.25 - $38.46 per hour

Company

hirify.global is a digital media company providing smart, concise news and high-impact live events.

What you will do

• Own the end-to-end attendee lifecycle strategy, from acquisition and registration to retention and repeat attendance.
• Develop and execute multi-channel acquisition campaigns using email, paid social (Meta, LinkedIn), organic social, and partner marketing.
• Manage the complete event email lifecycle, including invitations, speaker announcements, and post-event follow-ups.
• Build and maintain audience profiles and segments to improve targeting and personalization.
• Create centralized marketing dashboards to track registrations, conversion rates, and channel performance.
• Collaborate cross-functionally with Editorial, Events, and Design teams to ensure audience-first event planning.

Requirements

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, or event marketing.
• Proven track record of managing integrated campaigns across email and paid media.
• Strong analytical skills with experience interpreting campaign and audience data.
• Exceptional written communication skills and high attention to detail.
• Must be based in the United States.

Nice to have

• Experience with Sailthru or similar marketing automation platforms.
• Familiarity with HubSpot or Segment (CRM/CDP).
• Experience using AI tools for marketing optimization and personalization.
• Basic knowledge of HTML/CSS for email formatting.
• Previous experience marketing live events or media products.

Culture & Benefits

• 401(k) with employer match and comprehensive health insurance (PPO/HSA).
• Generous vacation policy, paid holidays, and one mental health day per quarter.
• $100 monthly work-from-home stipend and annual learning and development budget.
• Support for parents and caregivers through increased work flexibility and paid leave.
• Access to mental health services via Headspace and OneMedical membership.
• Inclusive fertility and family-forming benefits via Carrot Fertility.