Product Marketing Manager (Healthcare/AI)

TL;DR

Product Marketing Manager (Healthcare/AI): Designing and executing GTM strategies, launch narratives, and lifecycle motions for an AI-native patient financial OS with an accent on user acquisition and activation. Focus on converting complex healthcare billing processes into clear consumer narratives and optimizing the end-to-end user activation funnel.

Location: Hybrid, must be based in New York City (in-office Monday through Thursday)

Salary: $140k – $160k + Equity

Company

hirify.global is a seed-stage AI-native startup building a platform to help Americans fight claim denials, correct billing errors, and lower healthcare costs.

What you will do

• Own end-to-end GTM strategy, including positioning, messaging, and cross-functional coordination for all product and feature releases.
• Manage the marketing site and landing pages, focusing on page strategy, copy, and conversion optimization.
• Design and optimize CRM and lifecycle marketing flows, including onboarding, activation nudges, and retention sequences.
• Collaborate with Product and Engineering to translate technical capabilities into a narrative that resonates with stressed consumers.
• Build repeatable playbooks for launches and lifecycle campaigns to ensure scalable quality.
• Define and track key performance metrics such as site conversion and user activation rates.

Requirements

• 4+ years of experience in product marketing at a consumer or B2B2C company.
• Proven track record of shipping launches that drove measurable business metrics.
• Strong writing instincts for simplifying complex, regulated domains for non-expert users.
• Hands-on experience managing CRM/lifecycle tools (e.g., Customer.io).
• Ability to operate in a low-process environment and build playbooks from scratch.
• Must be located in or able to work from New York City.

Nice to have

• Background in healthcare, insurance, or fintech.
• Experience as the first dedicated PMM hire at a seed or Series A company.
• Hands-on experience with landing page tools and basic conversion testing.
• Familiarity with AI-powered or agentic products.

Culture & Benefits

• Competitive salary and meaningful equity.
• Top-tier medical, vision, and dental insurance.
• Mental health support through Talkspace and One Medical membership.
• Unlimited PTO.
• Option to participate in a 401K plan.