Growth Marketing - Consumer App Channels (AI)

TL;DR

Growth Marketing - Consumer App Channels (AI): Scaling the ElevenReader app through strategic partnerships and integrated marketing campaigns with an accent on user acquisition and distribution channels. Focus on building scalable partnership playbooks, optimizing full-funnel growth, and managing high-impact co-marketing activations.

Location: Remote (Preference for timezones in US-East and Europe)

Company

ElevenLabs is an AI research and product company transforming how we interact with technology through human-like AI voice models.

What you will do

• Build and scale strategic consumer partnerships to drive user acquisitions for ElevenReader.
• Develop integrated marketing campaigns across paid media, email, social, OOH, PR, and product surfaces.
• Identify and launch new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.
• Create bundled value propositions to make ElevenReader a compelling consumer benefit.
• Manage co-marketing campaigns from creative development through launch and post-campaign analysis.
• Measure and optimize campaign performance across attribution models, CAC, LTV, retention, and ROAS.

Requirements

• 5+ years of experience in growth marketing, partnerships, or consumer marketing at a high-growth tech company.
• Proven track record of launching and scaling partnership marketing programs that drive measurable growth.
• Strong understanding of attribution, experimentation, ROAS, and performance analytics.
• Excellent copywriting skills with the ability to create high-converting, differentiated messaging.
• Strong creative judgment and ability to work effectively with design teams.
• Outstanding project management skills to coordinate multiple cross-functional launches.

Nice to have

• Experience with lifecycle and loyalty marketing programs.
• Knowledge of performance marketing and affiliates.
• Passion for consumer products and building globally loved AI brands.

Culture & Benefits

• High-velocity environment with lean autonomous teams and minimal bureaucracy.
• Annual discretionary stipends for professional development and social travel.
• Annual company-wide offsites in new international locations.
• Monthly co-working stipend for employees not located near main hubs.
• AI-first culture using AI to move faster and produce higher-quality results across the company.