CRM Campaign Executive (Salesforce Marketing Cloud)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
CRM Campaign Executive (Salesforce Marketing Cloud): Managing end-to-end email deployment and multi-channel customer journeys with an accent on Salesforce Marketing Cloud automation and responsive HTML design. Focus on optimizing campaign performance through A/B testing, data-driven insights, and cross-functional collaboration to drive engagement.
Location: Must be based in London (Hybrid, 40% in office)
Company
is a global data and technology company that unlocks the power of data to provide opportunities for people and businesses across financial, healthcare, and automotive markets.
What you will do
- Lead the end-to-end email deployment process from planning to execution and testing.
- Design and execute multi-channel customer journeys using Salesforce Marketing Cloud and Journey Builder.
- Build and maintain responsive, accessible HTML email templates with dynamic content.
- Continuously optimize campaigns through A/B testing and performance analysis.
- Collaborate with creative, data, and product teams to drive engagement and conversion.
- Ensure all campaigns adhere to regulatory compliance and fair treatment standards.
Requirements
- Proven experience in CRM and B2C campaign management.
- Hands-on experience with Salesforce Marketing Cloud, Journey Builder, and dynamic content.
- Proficiency in HTML for email design and accessibility.
- Strong data-driven mindset with experience in targeting and segmentation.
- Familiarity with tools like Taxi for Email and Litmus.
- Must be based in London and able to work in the office 40% of the time.
Nice to have
- AI literacy and experience applying AI in marketing workflows.
- Experience with SMS and push notification marketing channels.
Culture & Benefits
- Competitive compensation package with a discretionary bonus plan.
- Comprehensive benefits including pension, Bupa healthcare, and sharesave scheme.
- 25 days annual leave plus 8 bank holidays and 3 volunteering days.
- Inclusive, purpose-driven culture recognized as a World's Best Workplace.
- Opportunities for professional growth within a global team of 25,000+ employees.
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