Digital Marketing Lead (FinTech)

TL;DR

Digital Marketing Lead (FinTech): Developing and owning the digital marketing strategy across paid media, SEO, CRM, and website performance with an accent on driving commercial growth and performance. Focus on leading paid acquisition via LinkedIn, implementing technical SEO, and optimizing marketing automation for enterprise B2B audiences.

Location: Hybrid (London, 3 days per week)

Salary: £55,000 - £65,000 + Bonus

Company

An ambitious fintech business investing heavily in its commercial growth strategy and expanding its marketing function.

What you will do

• Develop and execute the digital marketing strategy across paid media, SEO, CRM, and website performance.
• Lead paid acquisition activity, with a primary focus on LinkedIn.
• Drive technical SEO strategy and collaborate on content planning.
• Own marketing automation and CRM reporting to improve lead management and campaign performance.
• Manage website optimization projects in coordination with internal and offshore development teams.
• Contribute to the introduction of new digital capabilities and wider AI initiatives across marketing.

Requirements

• Proven experience in a broad digital marketing role within B2B SaaS, fintech, or financial services.
• Strong hands-on expertise in paid media and technical SEO.
• Experience with CRM platforms such as HubSpot, Salesforce, or Eloqua.
• Ability to analyze marketing data and make data-led recommendations for improvement.
• Must be based in London for a hybrid work arrangement (3 days per week in office).
• Experience marketing to financial institutions or enterprise B2B audiences is highly advantageous.

Culture & Benefits

• Opportunity to take full ownership of digital channels with significant autonomy.
• Collaborative environment working closely with senior stakeholders and leadership.
• Role focused on commercial transformation and growth within a scaling business.
• Competitive salary package including a bonus.