Growth Marketing Manager UKF

TL;DR

Growth Marketing Manager UKF (B2B): Lead planning and execution of strategic sales and marketing activities for Allstar brand with an accent on integrated omnichannel campaigns, demand generation, and ROI optimization. Focus on defining marketing plans, managing full-funnel campaigns, and collaborating with sales teams to drive customer acquisition and pipeline growth.

Location: Hybrid office in Swindon or London (Victoria), UK. Assigned workspace provided.

Company

Global S&P 500 leader in business payments solutions serving customers in over 100 countries.

What you will do

• Define overarching marketing plans aligned with business objectives and growth targets.
• Identify priority markets, segments, and channels for brand impact and lead generation.
• Develop and lead full-funnel outbound campaigns across digital, print, social, and events.
• Manage budgets, KPIs, and performance reporting with focus on ROI and revenue.
• Collaborate with sales, product, data, and creative teams for campaign execution and optimization.
• Partner with data and Salesforce teams for prospect segmentation, nurturing, and pipeline tracking.

Requirements

• 5+ years in senior B2B marketing role with proven track record in demand generation.
• Excellent knowledge of direct channels including digital (SEO, paid, social) and non-digital.
• Competent in Marketing Automation, CRM (Salesforce), lead nurturing techniques.
• Strong project management, stakeholder collaboration, and data-driven mindset.
• Strategic, creative approach with understanding of customer journey and buying lifecycle.

Nice to have

• Experience with brand promotion and PR integration.
• Proven ability to test new initiatives and bring innovative ideas.

Culture & Benefits

• 25 days annual leave plus public holidays and buy-back scheme.
• Pension scheme and health/wellness programs.
• Company-issued equipment, formal training, and global team support.
• Fun culture with contests, prizes, career progression opportunities.
• Emphasis on integrity, collaboration, innovation, execution, and diversity/inclusion.