Senior Director of Integrated Customer Marketing (Fintech)

TL;DR

Senior Director of Integrated Customer Marketing (Fintech): Defining and leading the go-to-market and engagement marketing strategy across the consumer product portfolio with an accent on integrated campaigns and personalised lifecycle journeys. Focus on building a connected engagement engine to drive product adoption, retention, and sustainable customer value.

Location: Hybrid (London, UK)

Company

hirify.global is a digital bank on a mission to make money work for everyone by replacing traditional banking with simple, transparent financial products.

What you will do

• Define and lead the customer marketing vision across Core, Wealth, Borrowing, and Payments portfolios.
• Set strategic direction for CRM, Lifecycle, and Integrated Marketing to create a seamless, customer-centric experience.
• Partner with General Managers to integrate engagement and performance insights into product and commercial priorities.
• Own the end-to-end engagement strategy across paid, owned, and earned channels to drive awareness, adoption, and retention.
• Lead GTM strategies for new product launches and evolve always-on engagement programs for existing products.
• Build and scale a high-performing customer marketing organisation to support international growth.

Requirements

• Significant experience leading enterprise customer, product, or lifecycle marketing in high-growth consumer businesses.
• Proven track record of defining engagement strategies for large product portfolios with measurable commercial impact.
• Deep expertise in CRM platforms, marketing technology, automation, and personalisation at scale.
• Experience building and leading multi-layered organisations through rapid growth and international expansion.
• Must be based in London, UK, for a hybrid work arrangement.

Culture & Benefits

• Hybrid work model combining office-based and home working.
• Flexible working hours based on trust and delivery.
• Annual learning budget of £1,000 for books, training courses, and conferences.
• Inclusive culture with a strong priority on diversity and equal opportunities for all.

Hiring process

• Initial stages: Recruiter call (30 mins) and an initial interview (30 mins).
• Evaluation: Case study review call (45 mins).
• Final stages: Two role-specific, leadership, and behavioural interviews (60 mins each).