CRM & Automation Lead (HubSpot)

TL;DR

CRM & Automation Lead (HubSpot): Designing and delivering end-to-end lifecycle automation to improve retention, reactivation, and cross-sell performance for enterprise B2B accounts. Focus on building complex HubSpot workflows, managing Salesforce integrations, and translating engagement data into actionable insights to drive campaign strategy.

Location: Must be based in London, United Kingdom

Company

OLIVER is a specialist agency that designs, builds, and runs bespoke in-house marketing ecosystems for over 300 global brands, leveraging AI to drive creativity and efficiency.

What you will do

• Design and launch end-to-end HubSpot lifecycle journeys to optimize retention and cross-sell performance.
• Define segmentation, lead scoring, and audience logic to improve MQL quality and targeting precision.
• Manage HubSpot and Salesforce integrations, ensuring accurate lead routing and data flow.
• Build full-funnel reporting frameworks using GA4, HubSpot, and Salesforce to surface actionable insights.
• Troubleshoot marketing automation issues across landing pages, forms, and email sequences.
• Collaborate with media, analytics, and creative teams to execute and optimize campaign operations.

Requirements

• Must be based in London with the ability to work in a hybrid environment.
• Proven hands-on experience with HubSpot automation workflows and integrations.
• Strong proficiency in GA4 for data interpretation and campaign optimization.
• Experience managing Salesforce alongside HubSpot.
• Solid Excel or Google Sheets skills for reporting and data analysis.
• Experience in a B2B digital marketing environment.

Nice to have

• Hands-on paid media experience (Google Ads, LinkedIn, Meta, programmatic).
• Familiarity with Google Tag Manager and SEO best practices.
• Proficiency with Gen AI tools for marketing analysis and automation design.

Culture & Benefits

• Support for flexible working arrangements.
• Opportunity to work with a leading B2B learning and development partner.
• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Focus on sustainability with science-based emissions reduction targets.
• Access to cutting-edge AI technology and agentic problem-solving workflows.