Director, Go-To Market (Public Sector)

TL;DR

Director, Go-To Market (Public Sector): Leading commercial strategy and market development for emerging product portfolios in the SLED market with an accent on customer discovery, pricing experiments, and commercial validation. Focus on activating Google Public Sector ecosystems and translating market evidence into product roadmap recommendations.

Location: Remote (US). Must not reside in the following states: Alabama, California, Connecticut, Hawaii, Maine, Massachusetts, Michigan, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington

Salary: $140,000 - $200,000 per year

Company

hirify.global is a diversified company specializing in student loan servicing, professional services, and K-12 and higher education expertise.

What you will do

• Lead market research and direct customer discovery for SLED segments including K-12, higher education, and state/local government.
• Run pricing and packaging experiments to validate revenue model assumptions through live customer engagements.
• Own early sales motions personally, including outreach, product demos, and design-partner negotiations.
• Leverage existing relationships within the Google Public Sector ecosystem to generate referrals and co-sell opportunities.
• Partner with product innovation teams to translate customer feedback into product requirements and roadmap input.
• Develop GTM recommendations regarding target segments, channel strategy, and market entry sequencing.

Requirements

• Must be based in the United States (excluding restricted states mentioned in location).
• 7+ years of experience in GTM strategy, market development, or business development with personal ownership of customer-facing activities.
• Demonstrated experience selling or taking products to market in the SLED sector.
• Established working history and active network within the Google Public Sector ecosystem.
• Proven ability to sell and validate early-stage products in ambiguous market conditions.
• Bachelor’s degree in Business, Public Administration, Marketing, or a related field.

Nice to have

• Advanced degree (MBA or equivalent).
• Experience with public sector procurement mechanisms, RFPs, and sole-source justifications.
• Background in EdTech, GovTech, or financial services.
• Familiarity with Google Cloud Marketplace and Carahsoft distribution channels.

Culture & Benefits

• Hybrid work environment allowing for both in-office and remote work (24 hours in-office weekly if within 30 miles of an office).
• Comprehensive benefits package including medical, dental, vision, HSA, and FSA.
• Retirement and financial support via 401K and student loan repayment.
• Stock award with a 10-year vesting schedule.
• Professional development and training opportunities in an entrepreneurial environment.