Director Of SMB Sales (SaaS)

TL;DR

Director of SMB Sales (SaaS): Building and leading a high-performing revenue engine for a vertical SaaS fitness platform with an accent on pipeline generation, sales execution, and operational rigor. Focus on scaling predictable revenue, coaching a team of 10+ sellers, and optimizing full-funnel conversion metrics.

Location: Must be based in Ontario, Canada

Salary: $140,000–$155,000 CAD

Company

hirify.global is a global software provider for fitness businesses, supporting over 30,000 clubs and processing $12B in payments annually through data-driven management solutions.

What you will do

• Drive new business growth within the SMB segment while maintaining disciplined quarterly performance.
• Build, coach, and retain a high-performing team of 10+ SMB sales professionals across North America.
• Own the full-funnel conversion process from lead generation to closed-won deals.
• Implement SPIN-based discovery and behavior-based coaching to increase win rates and shorten sales cycles.
• Collaborate cross-functionally with Marketing, CS, and Product teams to eliminate friction in the buyer journey.
• Report business performance with executive-level clarity and maintain high CRM data integrity.

Requirements

• 5+ years of SaaS sales leadership experience with a proven ability to scale revenue.
• 3+ years of experience managing SMB/Mid-Market sales teams of 10+ sellers.
• Mastery of SPIN Selling and behavior-based coaching frameworks.
• Demonstrated ability to build pipeline math models and manage capacity planning.
• Fluency in English with excellent verbal and written communication skills.
• Must be based in Ontario, Canada or have the ability to work within the region.

Nice to have

• Experience leading SMB sales in vertical SaaS or marketplace environments.
• Background in PE-backed or high-growth companies preparing for exit.
• History of developing future sales leaders from within the team.
• Passion for the fitness and wellness industry.

Culture & Benefits

• Open PTO policy offering flexibility in time off.
• Quarterly Days of Disconnect for collective team rest.
• Parental and Pawternity leave programs.
• Quarterly Best Life fitness reimbursement.
• Comprehensive medical, dental, and vision coverage.
• Subscription to the Calm App for employees and dependents.