Strategist - SEO & AEO (Performance Marketing)

TL;DR

Strategist - SEO & AEO (Performance Marketing): Developing and implementing organic and paid search strategies to enhance client visibility in the era of AI-powered search with an accent on AEO, GEO, and cross-channel budget optimization. Focus on guiding clients through the shift to generative search results, building AI-driven marketing workflows, and informing the product roadmap with market intelligence.

Location: Burlington, MA. Must be based in the US (no visa sponsorship available)

Salary: $130,000 - $170,000

Company

A digital intelligence platform providing data and solutions to help businesses understand and optimize their online presence.

What you will do

• Partner with sales and account management to support deal cycles and RFPs with practitioner credibility.
• Guide clients on AEO and GEO strategies, focusing on AI-generated results, featured snippets, and LLM-referenced content.
• Advise on competitive paid media strategy across SEM, Paid Social, Programmatic Display, and Affiliate channels.
• Develop AI-driven workflows and agents using LLMs and prompt engineering to increase the quality of deliverables.
• Provide structured market intelligence and client feedback to inform the product roadmap for Search and Ads Intelligence.

Requirements

• 6+ years of hands-on experience in performance marketing with deep expertise in both SEO and paid media.
• Practical experience in at least three channels: Organic Search, PPC/SEM, Paid Social, Programmatic Display, or Affiliate.
• Solid understanding of AEO and GEO and how LLMs surface content.
• Must be based in the US; the company is unable to sponsor employment visas at this time.
• Strong analytical mindset with the ability to translate complex data into actionable client stories.
• Proficiency in using AI tools regularly to optimize professional workflows.

Nice to have

• Experience working with B2B SaaS companies or marketing technology platforms.
• Proven track record of presenting at industry events or creating thought leadership content.
• Existing network within the performance marketing agency ecosystem.

Culture & Benefits

• Hybrid work model combining face-to-face office collaboration with partial home-based work.
• Comprehensive health benefits including medical, dental, and vision insurance.
• Financial perks including a 401K plan, potential equity, and employee stock purchase plan.
• Paid sick and parental leave.
• Strong emphasis on professional growth via personalized coaching and learning solutions.