Performance Marketing Manager (Search)

TL;DR

Performance Marketing Manager (Search): Managing and optimizing paid search strategies across multiple platforms to drive customer acquisition and growth with an accent on SEM execution, AI-driven tools, and data-driven experimentation. Focus on building custom bidding models with Data Science, executing rigorous A/B tests, and scaling reach through AI-native search features.

Location: United States of America (Hybrid)

Salary: $82,125 - $171,250 per year

Company

hirify.global is a global provider of iconic consumer products and omnichannel advertising solutions.

What you will do

• Own end-to-end SEM strategy and execution, including keyword strategy, bid management, and landing page optimization.
• Perform rigorous performance analysis across ROAS, CPA, CTR, and CVR to diagnose and act on findings.
• Design and execute controlled A/B experiments to improve efficiency across creatives and audience segments.
• Implement AI-driven platform features like Performance Max and automated bidding to scale reach.
• Collaborate with Data Science to develop custom bidding models, attribution signals, and incrementality tests.
• Manage relationships with search platform account teams to access beta programs and optimize budgets.

Requirements

• 5+ years of hands-on SEM management experience with significant budget oversight.
• Deep expertise in leading search platforms, Smart Bidding, and audience targeting.
• Strong analytical skills with proficiency in Excel/Google Sheets; SQL is preferred.
• Experience in designing A/B experiments and understanding attribution models.
• Knowledge of search auction mechanics, Quality Score, and organic vs. paid search dynamics.
• Must be based in the United States.

Nice to have

• Experience with Apple Search Ads at scale for app acquisition.
• Familiarity with AI-assisted campaign tools and agentic bid management.
• Google Ads or Microsoft Advertising certifications.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive healthcare and a 401k plan.
• Backup childcare and education stipends.
• Inclusive workplace with 11 Employee Resource Groups (ERGs).