B2B / Product Marketing Lead (Fitness)

TL;DR

B2B / Product Marketing Lead (Product Marketing/Fitness): Owning the full marketing journey for the host community with an accent on feature adoption and sales enablement. Focus on translating product roadmaps into value narratives, building B2B content libraries, and designing lifecycle journeys to drive host growth.

Location: Remote or Hybrid (Austin, US)

Company

hirify.global is a community-first fitness platform that turns workouts into social experiences, enabling fitness leaders to grow their communities into scalable businesses.

What you will do

• Translate product roadmaps into clear value narratives and own end-to-end launch plans for new feature sets.
• Run product education campaigns and develop thought leadership and blog strategies to position the brand as a trusted resource.
• Create B2B content libraries, case studies, pitch decks, and pricing sheets to enable Sales and Success teams.
• Collaborate with Engineering and Data teams to implement feature adoption tracking and deep linking.
• Design email and in-app journeys with the Lifecycle team to guide B2B Hosts from first touch through activation.
• Lead the production of testimonial videos and organize B2B networking events for industry leaders.

Requirements

• 6–10 years of experience in B2B or product marketing.
• Deep experience with B2B advertising and lifecycle marketing strategy.
• Proven ability to proactively lead the B2B marketing roadmap and execute initiatives autonomously.
• Experience collaborating closely with Product, Sales, Account Management, and Support.
• Experience at a marketplace business or early-stage startup is preferred.

Culture & Benefits

• High-trust, fast-paced environment emphasizing real ownership over narrow channels.
• Opportunity to build systems from the ground up and see immediate real-world impact.
• Collaborative culture with smart, motivated teammates.
• Mission-driven focus on helping people connect and live healthier lives.