Director, Product Marketing Manager (Gym)

TL;DR

Director, Product Marketing Manager (Gym): Own Ignite’s positioning, message architecture, and go-to-market launches for fitness SaaS platform with an accent on segment-based messaging, competitive intelligence, and cross-functional enablement. Focus on building strategic partnerships with Product, driving customer adoption, and leading the PMM team to influence revenue outcomes.

Location: Remote for U.S. based candidates

Salary: $155,200 - $170,100 USD annually (U.S. based)

Company

#1 software provider for fitness businesses worldwide, supporting 30K clubs, 650K coaches, 40M members, and processing $12B in payments annually across products like ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.

What you will do

• Own Ignite’s positioning and message architecture, defining core value propositions for SMB and MML segments.
• Lead tiered go-to-market launches, ensuring cross-functional readiness across Product, Sales, CS, and Onboarding.
• Drive customer adoption through communications, content, and best-practice education tied to roadmap milestones.
• Build systematic competitive intelligence to inform positioning, battlecards, and Product roadmap.
• Partner strategically with Product to influence prioritization with market and customer insights.
• Develop the Ignite PMM team as a player-coach, setting high standards for strategic clarity and execution.

Requirements

• 12+ years B2B SaaS product marketing experience with ownership of positioning and GTM for complex products
• Proven ability to build positioning from scratch and develop segment-based messaging.
• Experience in SLG environments with strong Sales and CS relationships.
• Track record of influential Product partnerships and competitive intelligence.
• People leadership with coaching to elevate PMM team performance.
• High standards in communication, AI fluency for research, and analytical skills with GTM data.

Culture & Benefits

• Values-focused culture: Best Life, Growth Mindset, One Team.
• Open PTO policy with flexibility and quarterly Days of Disconnect.
• Parental & Pawternity Leave, Best Life Perk for fitness reimbursement.
• Medical/Dental/Vision coverage, EAP, Premium Calm App subscription.
• Continuous learning, mentorship, and professional development opportunities.