Technical Product Marketer (AI)

TL;DR

Technical Product Marketer (AI Engineering): Driving positioning and narrative for an AI engineering visibility platform with an accent on technical authenticity, precision, and messaging for engineering leaders. Focus on crafting high-trust content, managing product launches, and building sales enablement tools for a sophisticated technical audience.

Location: Hybrid in San Mateo

Salary: $230,000

Company

Faros Group provides engineering leaders with visibility and control to maximize AI engineering outcomes and manage costs.

What you will do

• Develop and maintain core messaging and positioning tied to shipped product and evolving market narratives.
• Own the website's message architecture and copy, optimizing it as the primary sales channel.
• Create sales enablement assets including decks, battle cards, competitive intelligence, and demo narratives.
• Lead end-to-end product launches, deciding the communication strategy and market delivery.
• Build gated assets such as industry reports, assessments, and technical calculators to fuel demand programs.
• Produce high-quality technical content, including blogs, reports, and webinars tailored for engineering leaders.

Requirements

• 6+ years of product marketing experience in dev tools, infrastructure, or AI companies.
• Technical degree in Computer Science or a related engineering field; MBA preferred.
• Experience in early-stage startups as a self-sufficient marketing operator.
• Proven ability to market to engineering buyers and the technical depth to analyze API documentation.
• Strong, fast technical writing skills with a focus on precision and brevity (writing samples required).
• Operational mindset with accountability for pipeline, conversion, and shipped work.

Nice to have

• Video skills, including scripting and directing short product or social videos.
• Experience marketing against or alongside AI coding tools.
• Active use of AI agents in your own professional workflow.

Culture & Benefits

• High-intensity environment where work is presented to buyers and investors rapidly.
• Culture of craftsmanship, prioritizing high-trust, precise content over volume.
• Strong emphasis on ownership, initiative, and taking responsibility for the brand's voice.
• Values evidence-based arguments and intellectual honesty over comfort.