Sr. Product Marketing Manager (Adtech)

TL;DR

Sr. Product Marketing Manager (Adtech): Driving new business growth and promoting feature adoption through impactful marketing content and GTM strategies with an accent on product positioning and value propositions. Focus on creating persuasive materials, analyzing product metrics, and aligning product capabilities with market demand.

Location: Must be authorized to work in the US. Hybrid in Bellevue, WA or New York, NY, or fully remote for those located further away.

Salary: $114,260 - $153,970 USD Annually

Company

hirify.global is a fast-growing startup that connects video ads to actual business outcomes, empowering brands, agencies, and publishers to optimize their TV and video advertising investments.

What you will do

• Develop and refine product positioning, messaging, and content to drive go-to-market success.
• Lead product launches, ensuring clear KPIs, measurement, and optimization for impact.
• Create visually engaging content that connects product value to tangible business outcomes.
• Partner with sales leadership to develop materials that accelerate pipeline growth and improve win rates.
• Monitor industry trends and the competitive landscape to inform differentiated strategies.
• Collaborate with corporate marketing to weave product value propositions into brand and campaign narratives.

Requirements

• 7+ years of experience in product marketing, product management, content marketing, or sales/solutions engineering.
• Proven expertise in developing product positioning, messaging, and GTM strategies.
• Must be currently authorized to work in the United States; no visa sponsorship available.
• Bachelor's degree required.
• Experience in Media, Martech, or Adtech industries strongly preferred.
• Exceptional cross-functional collaboration and communication skills.

Culture & Benefits

• Competitive cash compensation including base salary, variable commissions, and annual bonuses.
• Participation in the company equity plan to receive stock options.
• Flexible workplace policy with options for hybrid or fully remote work depending on location.
• Opportunity to contribute to a high-growth, VC-backed startup in the adtech space.