Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Developing and executing GTM strategies for Cards and Spend Management products with an accent on positioning, messaging, and audience segmentation. Focus on driving product adoption and revenue growth by translating customer insights into actionable marketing initiatives.

Location: Must be based in the United States or Canada (Remote or Onsite in San Francisco, New York, or Portland)

Salary: $153,900 - $213,700 USD / 161,100 - 201,900 CAD

Company

A fintech company building extraordinary banking products for startups and growing businesses to help them accomplish more with their money.

What you will do

• Develop and execute product marketing strategies to drive awareness, adoption, and revenue for Cards and Spend Management products.
• Define product positioning, messaging, and value propositions based on deep market and customer research.
• Plan and execute GTM strategies, including audience segmentation and channel strategy.
• Collaborate with Product, Design, and Engineering to influence the product roadmap.
• Partner with Sales and Relationship Management to improve win rates and upsell opportunities.
• Create marketing assets like email campaigns, landing pages, and case studies in collaboration with the brand team.

Requirements

• 6+ years of professional experience, including 3+ years in product marketing at a tech company.
• At least 1 year of product marketing experience in fintech.
• Expertise in personas, positioning, messaging, pricing, and GTM strategy.
• Strong communication skills and ability to collaborate effectively across different levels of the company.
• Customer-centric approach with experience in conducting actionable customer research.
• Must be based in the US or Canada.

Nice to have

• Experience with data analysis and SQL.

Culture & Benefits

• Competitive base salary and equity (stock options/RSUs).
• Comprehensive benefits package.
• Opportunity to work in a fast-growing startup environment.
• Commitment to diversity, belonging, and equal employment opportunity.