Director, Audience Activation (AdTech)

TL;DR

Director, Audience Activation (AdTech): Leading sales initiatives for advanced advertising solutions with an accent on data enrichment, audience activation, and agency holding company penetration. Focus on driving revenue growth, managing complex commercial negotiations, and acting as a trusted advisor to programmatic and investment teams.

Location: Must be based in the US. Hybrid role requiring 1-2 days/week in the New York office.

Salary: $117,500 - $150,000 yearly.

Company

hirify.global is a global leader in consumer intelligence, providing comprehensive insights into consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Identify and drive new business opportunities focused on audience activation, enrichment, and data enablement.
• Manage end-to-end customer engagement, including strategy, proposal development, and contract negotiations.
• Lead advanced advertising presentations to agency stakeholders, including programmatic, video, and investment teams.
• Partner with internal product and marketing teams to inform audience development and go-to-market strategies.
• Serve as a subject matter expert on audience-based activation and data-driven solutions.
• Maintain CRM accuracy and manage internal sales and revenue tracking processes.

Requirements

• Must reside in the US at the time of application.
• Bachelor’s degree required.
• 5–10+ years of experience in sales or business development within ad tech, programmatic, or audience data.
• Proven success driving audience activation initiatives within agencies or brands.
• Strong ad tech industry network across agency stakeholders.
• Deep understanding of the advanced advertising ecosystem, including planning, activation, and measurement for digital video and CTV.

Nice to have

• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Experience applying syndicated audience data to activation and planning opportunities.
• Hands-on experience operating within ad agencies leading thought leadership initiatives.

Culture & Benefits

• Comprehensive healthcare plan including medical, dental, and vision.
• 401(k) retirement plan with company matching.
• Flexible working environment with hybrid office policy.
• Discretionary paid time off and 11 paid holidays.
• Tuition reimbursement and LinkedIn Learning access.
• Employee Assistance Program (EAP) and volunteer time off.