Staff Customer Marketing Segment Strategy Leader (Fintech)

Location: San Diego, California or Mountain View, California

Base pay: $164,000–$222,000 in San Diego; $169,000–$229,000 in Mountain View.

Company

Financial technology platform providing TurboTax, Credit Karma, QuickBooks, Mailchimp, and other products to customers worldwide.

What you will do

• Lead the cross-functional Defector Mission Team across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Define customer cohorts by defection drivers and prioritize high-propensity segments.
• Build segment-specific acquisition playbooks, lead-scoring approaches, and targeting strategies.
• Operationalize daily defector propensity models into outreach lists and test-and-learn campaigns.
• Optimize lead qualification, MQL-to-SQL conversion, pipeline strategy, and outbound capacity planning.
• Track north-star metrics and communicate progress and recommendations to senior leaders and executives.

Requirements

• Background in strategy, growth marketing, or customer lifecycle management.
• Ability to connect data science models and scores with go-to-market campaigns and outreach.
• Strong program management experience driving cross-functional teams toward measurable outcomes.
• Ability to lead and influence Data Science, Sales, Product, and Finance partners without direct authority.

Culture & Benefits

• High-visibility, cross-functional strategic growth mandate within the TurboTax business.
• Competitive compensation with potential cash bonus, equity rewards, and benefits.
• Pay-for-performance rewards approach and regular compensation equity reviews.