Product Marketing Manager (B2C)

Location: New York, New York, United States; onsite

Base salary: $120,000–$150,000 per year, depending on skills and experience.

Company

hirify.global is building a secure identity platform that enables safer, easier, and frictionless experiences across travel, venues, and everyday life.

What you will do

• Develop positioning, campaign messaging, and creative briefs for new travel products and add-ons.
• Own cross-sell and upsell product marketing strategies across in-app, email, paid, and owned channels.
• Design personalized lifecycle journeys that introduce add-ons at high-intent moments.
• Use behavioral signals and segmentation to improve audience targeting, offer timing, messaging, and relevance.
• Design and execute experiments to improve conversion, ARPU, member engagement, and subscriber lifetime value.
• Coordinate Product, Partnerships, Growth, Brand, Lifecycle, Creative, and Analytics teams around launches, timelines, deliverables, and success metrics.

Requirements

• 5+ years of experience in product marketing, growth marketing, or campaign strategy.
• Experience in subscription, direct-to-consumer, consumer technology, fintech, travel, agency, or similar consumer services environments.
• Experience driving cross-sell, upsell, bundling, or expansion revenue through multi-channel campaigns.
• Strong cross-functional collaboration and project-management skills across Product, Analytics, Lifecycle, and Growth.
• Ability to translate product value into compelling member-facing narratives and campaign messaging.
• Comfort operating with ambiguity and testing, iterating, and optimizing in a fast-moving environment.

Culture & Benefits

• Bright, energetic offices with open-concept workspaces, conference rooms, and casual co-working areas.
• Catered lunches and fully stocked kitchens.
• Healthcare plans, family-building benefits, flexible time off, and an annual wellness stipend.
• Learning and development stipends and reimbursement programs.
• Free OneMedical memberships, a hirify.global Plus membership, and a 401(k) retirement plan with employer match.
• Additional compensation may include annual bonuses, commission, and restricted stock units.