Sr. Demand Generation Manager (Fintech)

Location: Remote, hybrid, or onsite from the Santa Barbara office; remote and hybrid employees must reside in California, Illinois, Texas, Minnesota, Colorado, Georgia, New York, Massachusetts, or Connecticut. Candidates must be eligible to work in the United States.

Salary: $120,000–$140,000 per year plus benefits.

Company

hirify.global is a payments technology company that provides integrated credit and debit card payment solutions for businesses processing transactions in-store, online, and on the go.

What you will do

• Own the end-to-end demand generation strategy, including account-based marketing and buying-signal programs.
• Build account coverage plans for automotive and animal services accounts, defining treatment depth, cadence, and channels.
• Plan, launch, and manage multi-channel campaigns while measuring performance, ROI, and conversion rates.
• Partner with Sales, Partnerships, and RevOps on named-account handoffs, lead scoring, SLAs, and nurture workflows.
• Own demand generation reporting, analytics, dashboards, and regular decision-ready stakeholder read-outs.
• Maintain persona maps, messaging and channel strategy, budget allocation, content promotion, and competitive trend analysis.

Requirements

• 6+ years of B2B experience in demand generation, growth marketing, or digital marketing management.
• Experience building or scaling intent-driven and account-based marketing programs, including account tiering and signal-based prioritization.
• 2+ years of hands-on experience running signal- or intent-triggered programs alongside Sales on named-account sequencing.
• Experience building full-funnel campaigns, optimizing conversion rates, owning media budgets, and reporting results.
• 4+ years of SaaS experience and experience working in a lean marketing organization of fewer than 10 people.
• Must reside in one of the approved US states and have US work eligibility.

Nice to have

• Payments or vertical B2B SaaS experience.
• Automotive or veterinary industry experience.
• Degree in Marketing, Business, or Finance, or equivalent professional experience.

Culture & Benefits

• People-first culture focused on honesty, integrity, collaboration, and long-term relationships.
• Choice of remote, in-office, or hybrid work with company-provided equipment and a home office allowance.
• Company-paid health, dental, and vision coverage for employees and dependents.
• 401(k) with a 6% match, flexible spending accounts, disability coverage, paid time off, and paid holidays.
• Annual learning stipend, volunteer day, and quarterly team bonding budgets.