CRM Director

TL;DR

CRM Director (Consumer CRM/Lifecycle Marketing): Own the global CRM strategy across the full customer lifecycle and lead a CRM team to turn CRM into a measurable growth engine. Focus on activation, engagement, retention, reactivation, and lifetime value by building experimentation programs, personalized journeys, and AI-driven predictive lifecycle capabilities.

Location: London (Hybrid)

Company

hirify.global is a global fintech building products that help people and businesses move money worldwide.

What you will do

• Own the global CRM strategy across the full customer lifecycle.
• Lead and develop the CRM team, building a culture of experimentation, accountability, and continuous improvement.
• Deliver measurable business impact by improving activation, repeat transactions, retention, reactivation, and customer lifetime value.
• Build and prioritize a roadmap of growth initiatives using customer behavior, data, and business opportunities.
• Run continuous A/B testing with clear learning and measurement of incremental impact.
• Develop personalized customer journeys using behavioral triggers and introduce AI-driven personalization and predictive lifecycle capabilities.

Requirements

• 8+ years of experience in CRM, lifecycle marketing, retention, or consumer growth.
• Experience leading and developing high-performing CRM or lifecycle teams.
• Proven track record of transforming CRM from campaign execution into a major growth engine.
• Strong understanding of customer lifecycle, customer behavior, retention, and lifetime value.
• Experience building and scaling experimentation programs with measurable business impact.
• Hands-on experience with Braze (or a similar lifecycle marketing platform).

Culture & Benefits

• Opportunity to build a growth function where CRM is accountable for commercial outcomes, not just campaigns.
• Global impact in a fast-growing fintech environment.
• Emphasis on ownership, decision-making, and continuous improvement.
• Cross-functional collaboration with Product, Data, Analytics, Marketing, and Regional teams.
• Culture that encourages experimentation and measurable results.