Director of Brand and Growth Marketing Analytics

TL;DR

Director of Brand and Growth Marketing Analytics (Marketing Analytics): Driving data-informed decision-making across Product, Hardware, Store, and Services by building analytics frameworks that optimize marketing efficiency, maximize ROI, and accelerate growth with an accent on measurement strategy, attribution/incrementality testing, and forecasting. Focus on leading analytics infrastructure and experimentation across owned and earned channels while presenting actionable insights to executive leadership.

Company

hirify.global builds and nurtures PlayStation experiences through cutting-edge hardware and network services.

What you will do

• Define and lead the marketing analytics vision, roadmap, and long-term strategy for Product, Hardware, Store, and Services.
• Establish measurement frameworks for owned and earned channel performance and customer acquisition effectiveness.
• Oversee analytics models including attribution, incrementality testing, and forecasting in partnership with engineering.
• Own marketing data infrastructure strategy and define requirements for pipelines, dashboards, and reporting systems.
• Lead performance optimization and testing strategies (A/B, geo-lift, incrementality) across channels such as SEO, CRM, and on-console messaging.
• Build and lead analytics teams, set best practices, and communicate insights and recommendations to executive leadership.

Requirements

• 10+ years of experience in marketing analytics or related fields.
• Proven leadership experience managing high-performing analytics teams.
• Deep expertise in digital marketing measurement methodologies, especially earned and owned media measurement.
• Experience with attribution models, experimentation design, and statistical analysis.
• Strong analytical and problem-solving skills.

Nice to have

• Proficiency in SQL, Python, or similar tools.
• Experience in a high-growth or technology-driven environment.
• Familiarity with marketing platforms and analytics tools (e.g., GA4, Adobe Analytics, Looker).
• Advanced degree in a quantitative field (e.g., Statistics, Economics, Computer Science).

Culture & Benefits

• Hybrid work setup based in London, UK.
• Senior leadership role partnering across Marketing, Product, Finance, and Data teams.
• Focus on analytic rigor, accountability, and continuous improvement.
• Clear success metrics tied to marketing ROI, measurement accuracy/adoption, and growth in customer acquisition and lifetime value.

Hiring process

• Background checks conducted at the offer stage for new employees.
• Interviews and evaluation of analytics leadership, measurement expertise, and stakeholder communication.

Location: London, UK (Hybrid)