Senior Social Commerce Strategist (Marketing)

TL;DR

Senior Social Commerce Strategist (Marketing): Designing and executing end-to-end social commerce strategies to drive direct revenue and conversion for global brands with an accent on TikTok Shop and Meta conversion suites. Focus on bridging creative storytelling with hard commerce metrics to deliver measurable bottom-line growth in complex multi-brand environments.

Location: Must be based in London, UK (Hybrid: 4 days per week in office).

Company

hirify.global is a leading global creative agency, part of WPP, that combines brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout.
• Define conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
• Collaborate with creative and marketing teams to develop content strategies that drive online shopper experiences.
• Act as the internal and client-facing subject matter expert on social media ecosystems like TikTok Shop.
• Analyze performance data to provide actionable insights and present strategic solutions to senior-level executives.
• Work closely with global teams to ensure social strategies are integrated with overall marketing efforts.

Requirements

• Proven hands-on experience as a Social Strategist with a focus on transactional social commerce and conversion.
• Deep expertise in TikTok Shop, creator affiliate models, and/or Meta collaborative ads.
• Strong commercial mindset with experience in retail margins, affiliate models, and conversion funnels.
• Ability to scale social commerce within large, complex, multi-brand structures.
• Exceptional presentation and communication skills for senior-level client consultation.
• Must be able to work from the London office as part of a hybrid team structure.

Nice to have

• Experience in the consumer-packaged goods (CPG) industry.
• Proficiency with social listening and analytics tools like Sprinklr, Brandwatch, or Google Analytics.
• Experience managing creator/influencer affiliate programs at scale.
• Familiarity with A/B testing methodologies for social commerce creative assets.

Culture & Benefits

• Opportunity to work with world-renowned global brands.
• Commitment to career development and skill growth.
• Culture based on core values of Heart, Brains, and Courage.
• Inclusive environment with a focus on respect and equal opportunity.