Creative Strategist (TikTok Shop)

TL;DR

Creative Strategist (TikTok Shop/DTC): Developing and scaling creative strategies for TikTok organic, paid ads, and TikTok Shop to drive customer acquisition for a health and wellness brand with an accent on platform-native storytelling and direct response thinking. Focus on building high-performing testing pipelines, optimizing funnel conversion, and translating trend research into scalable creative frameworks.

Location: Remote (Europe, APAC, and CIS)

Company

A high-growth DTC Health & Wellness brand scaled to $100M+ in annual sales, recognized by The Financial Times among APAC's top companies.

What you will do

• Own the creative strategy for TikTok across organic content, paid ads, and TikTok Shop to unlock acquisition and conversion.
• Conduct deep research into TikTok trends, competitor activity, and creator formats to identify scalable creative angles.
• Build and refine a continuous testing pipeline for hooks, formats, and messaging to optimize performance.
• Develop full-funnel content tailored to user mindset, from discovery to purchase intent.
• Collaborate with Product Marketing, Paid Media, and UGC creators to improve TikTok Shop sell-through.
• Analyze and resolve funnel bottlenecks through rapid iteration of creative levers like pacing, CTAs, and social proof.

Requirements

• 5+ years of experience in DTC creative strategy, performance creative, or growth-focused content development.
• Proven portfolio of high-performing short-form content and direct response creative.
• Deep expertise in TikTok ecosystem, including content trends, creator dynamics, and shopping behavior.
• Strong proficiency in creative testing methodologies and data-driven iteration.
• Ability to bridge brand aesthetics with conversion-oriented performance thinking.
• English: B2+ proficiency required as it is the primary company language.

Culture & Benefits

• Opportunity to be part of a rapidly scaling brand with $100M+ in annual revenue.
• Remote-first work environment spanning multiple global regions.
• Collaborative culture working alongside UGC creators, video editors, and growth operators.
• High-impact role contributing to a recognized, award-winning health and wellness business.