Paid Social Strategist

TL;DR

Paid Social Strategist (Paid Social): Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit with an accent on data-driven testing, automation, and measurement to grow new customers, revenue, and LTV. Focus on designing holdout/lift or A/B tests, keeping pixel/CAPI and event tracking healthy, and scaling winning creative/audience bets using Bliss Point insights.

Location: Remote (United Kingdom)

Company

hirify.global is a full-funnel marketing agency that combines media and measurement, supported by its Bliss Point product suite.

What you will do

• Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty.
• Use creative and audience learnings plus automation to test, prove, and scale winning ideas while reducing waste.
• Run product-led platform initiatives (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+) and manage test cycles.
• Design and execute measurement plans (holdout/lift when possible; otherwise solid A/Bs), define success upfront, and maintain regular read cadence.
• Ensure tracking health (pixel/CAPI, event mapping, UTMs/GA4) and explain data limits when recommending changes.
• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership to turn best practices into repeatable playbooks.

Requirements

• 5+ years managing Paid Social across Meta and TikTok.
• Comfort designing tests and connecting media performance to revenue, CAC, and LTV.
• Hands-on experience with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+ (plus audience design and creative testing).
• Working knowledge of GA4 and platform analytics.
• Senior stakeholder-ready communication and client-facing storytelling.
• Ability to work remotely from the United Kingdom.

Culture & Benefits

• 100% remote environment with flexibility and unlimited PTO.
• 16 paid holidays and above-industry work-life balance.
• Medical, dental, group life insurance, income protection, and a pension scheme with employer match up to 5%.
• Learning and development via LinkedIn Learning, mentorship, and leadership programs.
• Wellbeing support (Help@Hand) and paid parental leave (16 weeks at 100% pay for birthing parents; 4 weeks at 100% pay for non-birthing parents).

Hiring process

• Interviews focused on Paid Social strategy, measurement/testing approach, and stakeholder communication.
• Discussion of how experience translates into repeatable playbooks and client outcomes.