B2B Marketing Manager (AI)

TL;DR

B2B Marketing Manager (AI): Owning and scaling B2B acquisition channels for an AI-powered social care operating system with an accent on events, partnerships, and lead generation. Focus on building a high-impact events program and establishing trust-based intermediary relationships to drive demos and MRR.

Location: Hybrid (London, UK). Minimum of 2 core office days per week

Salary: £50,000 – £60,000 + Equity

Company

hirify.global is building the AI operating system for social care to transform how the UK finds, manages, and pays for care.

What you will do

• Own and execute B2B acquisition channels including events, partnerships, direct mail, trade press, and paid social.
• Build the events program from scratch, identifying formats and audiences that produce the most pipeline.
• Develop referral and partnership relationships with trusted intermediaries in the care sector.
• Set and manage budgets across channels in collaboration with the VP Commercial.
• Track and report on lead indicators, demo bookings, and new MRR growth.

Requirements

• Proven track record as a generalist executing high-quality projects.
• Experience running events, partnerships, or field marketing, ideally in relationship-driven sectors.
• Commercial mindset with the ability to be measured by demos booked and MRR.
• Comfort with ambiguity and the pace of a fast-growing startup.
• Must be based in or able to commute to London for the hybrid office requirement.

Nice to have

• Proactive use of AI tools to work faster and smarter.

Culture & Benefits

• Generous EMI share offering (equity).
• 26 days holiday plus bank holidays.
• Hybrid office policy with a highly-rated company culture.
• Clear career path toward Head of B2B Marketing.
• Mission-driven environment focused on elevating later life for everybody.

Hiring process

• Remote screening interview with the Talent Acquisition team.
• Remote independent task/exercise followed by a technical walkthrough.
• In-person final interview at the London Bridge office.