Growth Marketing Lead (AI)

TL;DR

Growth Marketing Lead (AI): Designing and executing the go-to-market strategy for new AI productivity software, converting a large hardware user base into paying subscribers with an accent on revenue growth and acquisition loops. Focus on building a scalable growth engine from 0 to 1, optimizing CAC/LTV, and defining the growth playbook for the prosumer segment.

Location: London (Kings Cross & Farringdon offices). This is a full-time, in-office role (5 days a week).

Company

A technology company focusing on design and emotion, expanding from a global hardware challenger into AI productivity software.

What you will do

• Own end-to-end GTM for new software products, including positioning, messaging, channels, and revenue targets.
• Design motions to convert hardware users into software revenue via lifecycle, CRM, and product-led loops.
• Identify and segment target prosumers to evolve product positioning in collaboration with Product Managers.
• Manage growth analytics, using CAC and LTV data to drive channel and spend decisions.
• Establish the growth playbook, defining metrics, tech stack, and operating rhythms for the organization.
• Execute high-stakes launches synchronized with company keynotes.

Requirements

• Experience as a first growth/marketing hire or founding team member at a company that scaled.
• Proven track record of growing revenue for consumer or prosumer subscription products (freemium funnels).
• Experience owning the full go-to-market strategy for a product launch.
• Ability to build a growth stack hands-on within a small team environment.
• Fluency in growth metrics including CAC, LTV, payback, and cohort retention.
• Must be based in London for full-time in-office work.

Culture & Benefits

• Fast-paced environment emphasizing direct collaboration and shared creative energy.
• Strong focus on the benefits of physical presence and in-person collaboration.
• Direct access to senior leadership to co-author growth strategy.
• Flexibility designed around personal needs within an office-centric culture.