VP of Product Marketing (Adtech)

TL;DR

VP of Product Marketing (Adtech): Leading the product marketing function to drive adoption of trust and safety solutions with an accent on GTM strategies, product positioning, and regional market dynamics. Focus on translating complex fraud prevention technology into compelling value propositions and establishing industry thought leadership.

Location: Remote-first, but must be based in the New York or Washington DC metro areas

Company

Leader in fraud detection and privacy compliance for digital advertising, protecting Fortune 500 brands and major ad platforms with AI-powered detection systems.

What you will do

• Define and execute the product marketing strategy, aligning global objectives with regional market dynamics.
• Develop compelling product positioning and messaging for trust and safety, fraud prevention, and compliance solutions.
• Lead go-to-market planning and execution for product launches and market expansion initiatives.
• Create high-impact product collateral, including case studies, whitepapers, and competitive analyses.
• Represent the company as a thought leader at industry events and engage with bodies like IAB, MRC, and TAG.
• Collaborate with product management, engineering, and data science teams to inform the product roadmap.

Requirements

• 8+ years of product marketing experience in B2B SaaS.
• 10+ years in technology or cybersecurity-related roles.
• Proven track record in ad tech, fraud prevention, or enterprise security companies.
• Must be based in the New York or Washington DC metro area.
• Technical background (Computer Science, Engineering, or equivalent).
• Deep understanding of digital advertising ecosystems and programmatic infrastructure.

Nice to have

• Experience with AI/ML applications in fraud prevention or trust and safety.
• Understanding of mobile ecosystem challenges for fraud detection.
• Established relationships with advertising industry stakeholders.
• Experience managing or mentoring product marketing teams.

Culture & Benefits

• 100% of employee premiums covered for medical, dental, and vision insurance.
• Unlimited PTO and generous parental/maternity leave.
• 401(k) plan and monthly internet reimbursement.
• Remote-first environment with a casual and flexible work style.
• Annual team events and opportunities for international and domestic travel.