Director of Product Marketing (Cybersecurity Services)

Location: US Remote; New York, NY

Company

Cyera provides data security and AI trust infrastructure for enterprises, helping organizations adopt AI securely and protect their data.

What you will do

• Own positioning, messaging, value propositions, and go-to-market for DataWatcher, Data Risk Assessment, AI Security Readiness Assessment, Incident Materiality Assessment, and future services.
• Build services narratives for CISOs, security leaders, data and AI governance owners, and practitioners.
• Define audiences, use cases, entry points, sales motions, success metrics, and customer journeys connecting assessments to platform adoption and paid services.
• Lead launches and relaunches, including new assessment variants and responses to AI regulation or high-profile breaches.
• Create sales and partner enablement materials, including solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI tools.
• Partner with Demand Generation, Field Marketing, Content, Sales, Customer Success, Services, and the CSO team on campaigns, webinars, events, and content that generate qualified pipeline.

Requirements

• 10+ years of product marketing, solutions marketing, or closely related experience in B2B technology, including at least 3 years in cybersecurity, data security, risk, or a comparable technical enterprise category.
• Experience marketing services, managed services, subscription advisory, or professional services offerings, ideally alongside a software platform.
• Track record of owning positioning and messaging and leading end-to-end launches that produced measurable pipeline or revenue.
• Experience selling to or building content for CISOs and senior security and risk leaders.
• Excellent written and verbal communication, with the ability to turn complex technical and advisory work into clear stories for executive and practitioner audiences.
• Experience building sales enablement used by field teams and working closely with sales leaders and solution engineers.
• Comfort with data, including setting success metrics, tracking funnel and attach performance, and adjusting plans based on results.
• Bachelor's degree or equivalent practical experience.

Culture & Benefits

• Remote work with office setup reimbursement.
• Competitive compensation.
• Unlimited PTO, paid holidays, and sick time.
• Health, vision, dental, life, and short- and long-term disability insurance.