Senior Core Product Marketing Manager (AI)

Location: Remote within the United States; employees must physically reside and work within the US. Occasional travel for company events may be required.

Salary: $129,900–$172,144 annually for all US locations; bonus-eligible.

Company

hirify.global develops online training and e-learning creation tools, including Rise and hirify.global 360, serving more than 118,000 customers in 170 countries.

What you will do

• Own go-to-market plans for one or more products, including revenue targets, progress tracking, and decisions on what to scale, fix, pause, or stop.
• Shape pricing, packaging, monetization, and commercial strategy with Product, Engineering, Sales, Customer Success, Legal, Marketing, and senior leaders.
• Build positioning, value propositions, messaging, competitive context, launch plans, campaign foundations, templates, and field enablement assets.
• Use customer research, usage data, buying signals, funnel metrics, and dashboards to guide GTM strategy and roadmap recommendations.
• Adapt GTM plans for ecosystem, integration, and reseller partners through positioning, co-marketing, enablement, and shared account plans.
• Create AI workflows and agents, improve shared team context and systems, support events, and decide what to execute, delegate, or automate.

Requirements

• 8+ years of product marketing experience; B2B SaaS experience is preferred.
• Experience owning a GTM plan against a revenue goal or other commercial outcome and making data-informed decisions on what to scale, fix, or stop.
• Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models.
• Hands-on AI proficiency and the ability to apply independent judgment to AI output.
• Strong storytelling skills and the ability to turn complex or technical ideas into clear, differentiated narratives.
• Experience owning a funnel and using funnel metrics and dashboards to shape messaging, strategy, and decisions.
• Experience building a launch or GTM framework from a blank page that others adopted.
• Ability to operate in ambiguity, adapt to shifting priorities, and execute in adjacent areas such as Growth, Operations, and Sales.
• Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel; strategic recommendation, senior-leadership decision-making, and cross-functional collaboration skills are required.
• Experience raising the bar for peers through templates, standards, or coaching.
• Bachelor’s degree or equivalent experience.

Nice to have

• MBA.
• Experience with e-learning creation or delivery tools, including hirify.global 360.

Culture & Benefits

• Remote work is available from anywhere within the United States.
• Occasional company-event travel may be required.
• Bonus eligibility and a robust benefits package are offered.
• hirify.global emphasizes an equitable, sustainable, empowering, and human-centered workplace.