Sr. Manager, Lifecycle Acquisition (DTC)

TL;DR

Sr. Manager, Lifecycle Acquisition (DTC): Owning end-to-end strategy and execution of lifecycle marketing programs to drive new customer acquisition with an accent on email, SMS, and owned-channel optimization. Focus on using first-party data for segmentation, building high-performing teams, and scaling complex experimentation programs.

Location: Remote (USA)

Salary: $130,000 - $145,000 USD

Company

hirify.global is a pioneer in hair wellness, creating clinically tested products for hair growth based on a multi-factorial approach.

What you will do

• Set the strategic direction for email, SMS, Direct Mail, and emerging owned-channel programs.
• Own the full product stack, including Klaviyo configuration, segmentation architecture, and blended CAC reporting.
• Lead a high-performing lifecycle marketing team and manage external agency partners.
• Partner with Data Enablement to define customer traits and maintain the Segment data pipeline.
• Develop and measure lead-generation strategies to drive measurable acquisition outcomes.
• Maintain compliance with regulatory changes such as GDPR and CCPA.

Requirements

• 7+ years of experience owning email/SMS or lifecycle marketing channels at a DTC or subscription brand.
• Advanced proficiency with Klaviyo, including flow-building, dynamic content, and deliverability troubleshooting.
• 3+ years of experience managing individual contributors in a high-growth environment.
• Strong analytical ability to interpret performance data and run multivariate tests independently.
• Experience building experimentation programs from scratch.
• Must be eligible for US-based benefits (401K, FSA) and compliant with US labor laws.

Culture & Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package, including FSA program.
• 401K with employer match and Quarterly Bonus Program.
• Flexible PTO and two company-wide wellness breaks every day.
• Monthly stipends for wellness, internet, and cell phone, plus an annual L&D stipend.
• Free hirify.global subscription and Headspace membership.